Talking Nutrition

#72 - Is this food ACTUALLY good for you? - The Health Halo Effect

Kristine Andali & Johan Vesters

Want to know the TRUTH about 'good', 'bad,' and 'super' foods?

The Health Halo Effect is a marketing tactic used by companies to make you THINK that their products are healthier than they actually are. You see it everywhere, from the food packaging celebrity endorsements of and influencers promoting supplements (for commission) and diets.

In this episode of Talking Nutrition, Kristine and Johan break down the Health Halo Effect, how food labels and marketing may be misleading you, why NOT to fall for claims like 'X-free' or 'low in Y', and what you can do to avoid the Health Halo Effect.


Timestamps:
0:00 Introduction - Catching up
4:54 What is the Health Halo Effect?
9:32 Misleading serving sizes
13:46 'Good', 'Bad', and 'Super' foods
23:45 Buzzwords on food labels
28:59 How to avoid the Health Halo Effect
34:15 Outro


**This episode is brought to you by Odyssey Coaching Systems & KA Nutrition**


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