[johan]: 0:02

welcome back guys episode twenty in mine today without christine first one we finally have codimbromon we try to make this happen for a while i think had

[cody_mcbroom]: 0:12

hm

[johan]: 0:12

to move it a couple of times but we made it happen what's up cody how are you doing

[cody_mcbroom]: 0:17

good man i'm yeah sorry for the

[johan]: 0:19

oh

[cody_mcbroom]: 0:20

for the delay of scheduling but i'm excited to be here you know i love both you guys so i'm excited to be on the podcast i'm honored to be requested yeah things are things are crazy busy with me so it's been a nightmare trying to schedule anything in

[johan]: 0:34

yah

[cody_mcbroom]: 0:34

my life to be honest with you but it's finally going to be coming we'll call them very soon

[johan]: 0:40

cool man yeah i mean we're also in like three different time zones

[cody_mcbroom]: 0:44

yeah

[johan]: 0:44

like six hours from me to christine and the same for you guys i think so it's like possible

[cody_mcbroom]: 0:50

hm

[johan]: 0:50

we're here

[cody_mcbroom]: 0:51

yep

[johan]: 0:52

cool got a bunch of different topics we like to talk about i think well mostly talk about like general coaching you know like you said kind of where the industry is going why nutrition should be taylored to the individual i think that's a big one to reverse dieting tracking macro et cetera um because i think we share a lot of the same kind of like values and like approaches i think you know and honestly the full transparency like i learned a lot from you like code and i worked together in terms of coaching also mentoring same for christine so i learned a lot from you and yeah first of all by the way thank you

[cody_mcbroom]: 1:31

uh

[johan]: 1:31

because you were actually the person who told me just fucking you know go to a gym and start public speaking you know start the podcast you kind of gave me a push to actually do it on and here we are you know

[cody_mcbroom]: 1:44

yeah i love it man yeah i mean i guess you're welcome but it's uh

[johan]: 1:50

yeah

[cody_mcbroom]: 1:50

i mean you know i think that at the end of the day you got it in you you know and and it's everybody kind of needs that like just that poke from somebody

[johan]: 1:59

yes

[cody_mcbroom]: 1:59

they respect to be like you

[johan]: 2:00

oh

[cody_mcbroom]: 2:00

got it come on go go go um and i've had those mentors in my life too and i actually didn't even like process the idea that like i did coach and then mentor christina as well and then you through her she connected you know what i mean so it's actually really cool to be on the podcast just from that perspective

[johan]: 2:18

yeah

[cody_mcbroom]: 2:18

as well because i don't i don't do that with a ton of people as you know it's not like that's not my business but it's

[johan]: 2:26

yeah

[cody_mcbroom]: 2:26

coaching is a passion of mine so as the opportunity s arise to help other coaches improve their business and grow um themselves and in i say create their own version of a taylor life like i'm happy to do it you know it's an honor

[johan]: 2:41

awesome man how has that been anyway with your new apparel at brand

[cody_mcbroom]: 2:46

yeah it's it's interestin man it's different it's it's shifting lanes you know it's a different industry it's it's cool because it's always been a passion of mine i've always just been and you and i have related on this on like non coaching non fitness related specs life but like fashion and tattoos and music and scape board like that whole culture has always just been so influential to me it's always been a part of my life especially growing up i think it had a lot of influence or just a lot of influence on me as far as like the independence of it and i think that's what kind of nudged me to be an entrepreneur eventually was just everything that i was embarking in was either very unique to me like every tattoo on my body it will never be replicated you know it's like it's like a fingerprint and i've been into that and then music i've never been somebody who plays music but i i'm very diverse with music so i've gone to shows of like country artists metal band punk bands ap artists like i just love it all scape boarding is a very independent sport so it's just been

[johan]: 3:47

yeah

[cody_mcbroom]: 3:48

part of all of that is fashioned you know every single one of those lanes kind of has their own style and uniqueness to them so that's something i've always gravitated towards i've always been a very creative person so before even venice that was actually what my intention was my plan was to go to this school out here the end up closing down but it was an art to i thought i had to do that to become a fashion designer and then create a street ware brand and i fell into trying to lose weight and then getting obsessed with training and like s s history you know now i'm here but it's been cool to be like now i can fund that dream i can invest in that with somebody and now speaking of somebody that just kind of pokes you to go forward with it it's actual fun because i've always wanted to do it but i wasn't in a place from a business perspective to do it on my own because i had so much on my plate with taylor coaching method that's my baby and like that's been growing and it's still technically an infant when it comes to business we're five years in you know that's small in the grand scheme of things and so

[johan]: 4:47

yeah

[cody_mcbroom]: 4:48

i was like now there's no way i'm starting another business outside of the fines industry by myself and it was my mentor andreas who was like man i've you know i've been in business for decades now he's you know he's probably got twenty years on me i think so he was like let me he's just got twenty years now i think he's got like ten years on me but point being is he he was like you know i can fund that with you i can run the business side you do the creative side like let's do it together like let me be with this because i want to be a part of it and so we kind of came together to create it and it's been it's beeninteresting man you learned a lot we did our first drop i would say it was successful you know we're not bawling from it but we we sold we sold everything that we wanted to sell and we kept enough to give away some to some influential figures that we want to send some care packages to and learned a lot about the i mean the commerce side of it you know it's different like selling products and shipping and all that stuff online it's just different than coaching or a service so we learned a lot and i think we're figuring out our lane of what we're going to build it into as it grows and it's exciting

[johan]: 5:54

sure i like that i didn't know you also had someone kind of like pushing you to kind of do that thing you know

[cody_mcbroom]: 6:00

yeah yeah

[johan]: 6:01

i think i think we all kind of need that you know like someone to kind of guide you to the point or say hey you know just go for a kind of thing you know

[cody_mcbroom]: 6:08

hm

[johan]: 6:09

that goes

[cody_mcbroom]: 6:09

yeah

[johan]: 6:09

from like mentors down to i don't know from their mentor to them from them to the coach to the coach under man whatever to the client even you know

[cody_mcbroom]: 6:20

yeah

[johan]: 6:20

we all kind of need that knowed every now and then you know

[cody_mcbroom]: 6:22

i think i mean is it's accountability i always say

[johan]: 6:26

hundred

[cody_mcbroom]: 6:26

pressure

[johan]: 6:26

per cent

[cody_mcbroom]: 6:27

pressure is a privilege you know so i think that if somebody has applying pressure on you or a responsibility is applying pressure on or the responsibility of maintaining the success you've created that's that's a responsible you know if you've built something successful

[johan]: 6:43

yeah

[cody_mcbroom]: 6:43

if you've achieved your physical result that you're after if you've lost the weight bill muscle whatever that now is a responsibility just to maintain it and that is a pressure because now you have a pressure applied to you to continue doing the habits and the actions and taking the risks that were required to build your success or your body so we can look at that pressure two ways right we can look at the pressure as accountability and a positive aspect that is applying pressure on you to continue growing and continue pushing and achieving more and doing more and maintain the result we can look at it as stress and anxiety and overwhelm which a lot of people

[johan]: 7:15

yeah

[cody_mcbroom]: 7:15

do um

[johan]: 7:16

yeah

[cody_mcbroom]: 7:16

and it's i that's you know there's nothing wrong with that it's it's a difficult thing to shift your perspective but that's what it comes down to you know and so i have had a mentor for i mean over the i don't think i've ever had a mentor to be honest with you i just don't now i don't

[johan]: 7:29

yeah

[cody_mcbroom]: 7:29

pay him because we became

[johan]: 7:31

yeah

[cody_mcbroom]: 7:31

real close friends and we started business together but i still go to him for advice he still pushes me to grow and you know it's i think we all need that without a doubt

[johan]: 7:41

for sure i mean and this is funny too because like sometimes i got like a question is like why do you have a coach your coach you know how to do it you know like yeah but i believe at least that also coaches need coaches and tell

[cody_mcbroom]: 7:55

yes

[johan]: 7:55

them too like the coaches coach probably has a coach or mentor and they have a mentor so it's all like

[cody_mcbroom]: 8:01

hm

[johan]: 8:01

different levels you know and speaking of like doing uncomfortable ship and just kind of like feeling a little like anxious about stuff that was definitely me around public speaking this you know the podcast you know talking into a camera and stuff like the end of the day you just you just have to do that you know like you just have

[cody_mcbroom]: 8:23

hm

[johan]: 8:23

to take that first

[cody_mcbroom]: 8:23

oh

[johan]: 8:24

step and i mean it's even almost like that person who kind of like i kind of want to get a coach but i think it's probably just not for me or i want to try this you know i want to lose weight but you know they're not taking that stuff you know

[cody_mcbroom]: 8:39

m

[johan]: 8:40

so it's it's cool

[cody_mcbroom]: 8:40

m

[johan]: 8:40

that we can get someone else to kind of like give you that little last of push it up

[cody_mcbroom]: 8:45

absolutely i think that you know it takes a long time to get to a place where you don't need a coach i think that and i think it's in different areas of your life to so for me i like if i need to really dial in my nutrition and do a cut for a photusrorsomehing like that i'm still going to hire a coach because that's just a level of accountability that you just need to get i mean and it's an unbiased unemotionally attached opinion and adjustment to your nutrition i'm at a place with my training where i really don't need a coach as much because there's so much intuition to it when you get to a certain place i'm on ave been training for over ten years and i've been programming training for everybody from the like every day person getting into it to people on t v s athlete you know what i mean so like i've just had so much experience that i'm able to do that on my own but when it comes to life marriage spirituality business i still have somebody that i seek to advice and i'm reading books and listening to stuff con to get other opinions because other people have done it for me you know

[johan]: 9:43

yeah

[cody_mcbroom]: 9:44

but i think it's it's it's true what you said to with like people struggle on the first step and what i always tell people when i get the question like what is what's the best way to get consistent or like what's the key to consistency or what's the key to taking action and there's no hack the key to consistency as much of an oxy moron as it sounds is consistency there is no key

[johan]: 10:06

yeah

[cody_mcbroom]: 10:06

like once you do it and keep doing it it becomes easier and easier and easier so consistency is just going through the hard part of doing it when it's not easy and once you check off the boxes of like day one day to day three day four it becomes habitual and you can do it more and more and more and same thing with action what's the easiest way to take action there is no easy way sucking

[johan]: 10:26

just got

[cody_mcbroom]: 10:26

hard

[johan]: 10:27

to do it

[cody_mcbroom]: 10:27

you just gotta do it

[johan]: 10:28

yeah

[cody_mcbroom]: 10:28

because no matter what when you like it's like dipping your toes in the water it's going to suck when you jump in no matter if you

[johan]: 10:34

ye

[cody_mcbroom]: 10:34

dip your toes in first or you jump in but once you do it you do it and you're fine so taking the first step is always difficult there is no hack there's no way around it and until somebody takes action no matter what they're trying to achieve until they just take action on the front end there's gonna be stuck there thinking about it in part fascinating and self sabvataging their head you know what i mean so i think i think winners in life in general men are just the people that are willing to either a just say fuck it and just dive in and take action or be they're willing to listen to somebody tell them to buck up and get it done and then they will take action you know because there's no ego attached to success and if you can release the ego and just let somebody like for me to you or for andres to me or whatever it is say like you like you just got to stop bitching and just do it just take action now and i know it sounds like kind of brutal but like i tell this to middle aged mom is trying to lose thirty pounds two and i'm like hey with all the love in the world you just got to buck up and take action because what you

[johan]: 11:33

yeah

[cody_mcbroom]: 11:33

really want and you're happiest self is on the other side of that action on the other side of the result that you're after until you just buck up and take action you admit that it's not always going to be easy you're going a need discipline you're going to need will power it's not goin be fun at times ll never get there but once you're there you'll love it i think don't know i think everybody kind of needs that tough love every once hal you know in

[johan]: 11:55

sure

[cody_mcbroom]: 11:55

it

[johan]: 11:58

i think don't you think we need a little bit more of that in a coaching phase

[cody_mcbroom]: 12:01

oh

[johan]: 12:01

in general

[cody_mcbroom]: 12:30

i do i think that flexible dieting for example is one of those ones that has led to people becoming too flexible the truth is is like your best results live in the middle of of structure and flexibility or even like there i say restrictiveness or rigidity because if you're too rigid or too structured to regiment like of course you're going to be following a meal plan that you cannot stand that you hate and you're going to all off or by the time you get to your result you're going to bend your way back to where you are but if you're too flexible you're relying on the guy behind the counter at pot lay or whatever restaurant you're eating to like give you one serving and you're going to like come on just guessing now and guessing won't get

[johan]: 13:08

yeah

[cody_mcbroom]: 13:08

you to a destination that you're after so i think that like reality is is all the people that i see have the best results there in between they know when to be flexible and how flexible to be and then they know when to be structured and rigid and how structured and rigid to be but there's two uch of ah and i will say to this comes with experience i've noticed the less experience coaches the harder it is to to honestly tell people hey this is going to suck at times hey you're going to need discipline you got to be more structured hey you can't just eat whatever the fun you want you know it's it's not easy to tell people because you want to tell them this is gonna be easy this is going to not have any stress you're gonna

[johan]: 13:46

hm

[cody_mcbroom]: 13:46

not even struggle with it like it's going to be so seamless like we all want to say that because we want to butter people up and make them feel good about it but the reality is

[johan]: 13:53

yeah

[cody_mcbroom]: 13:53

is great results it's not always a fun easy and stress free journey but it takes experience and coaching to be able to have the confidence in your voice when you deliver that message to somebody and you do it in the right way where they they accept it openly you know

[johan]: 14:10

yeah

[cody_mcbroom]: 14:11

but i agree i do think there's a little too much hand holding or like softness in the coaching space at times

[johan]: 14:18

a lot of like cheer leading you know

[cody_mcbroom]: 14:20

hm

[johan]: 14:20

no but i agree though and there is definitely something to be said about repeating ship you know whether it's foods or meals or i like that approach of hey like let's almost have a meal plan but let's at least teach you like how to change stuff you know

[cody_mcbroom]: 14:37

m

[johan]: 14:38

or be very involved

[cody_mcbroom]: 14:39

yeah

[johan]: 14:39

in creating that you know

[cody_mcbroom]: 14:41

hm

[johan]: 14:41

i don't provide them either i have them kind of come up with like a perfect day of eating show them how to make little changes you know then tell them he in the cuts probably a good idea to at least repeat a couple meals you know

[cody_mcbroom]: 14:55

yeah

[johan]: 14:56

if not many as possible in my opinion you know

[cody_mcbroom]: 14:58

yeah there's so there's there's a few things here like um number one there's a reason why meal plans work number one zero guessing involved you know

[johan]: 15:09

yeah

[cody_mcbroom]: 15:09

exactly what you're eating when you're eating it how often you're eating it and there's just like you eliminate all guess work you're guaranteed to follow the plan number two there's there's way less fluctuations and inconsistencies there's no variety you are variabilities that can be thrown in that change it so again i could make baritobowl at home where i could go get one at rapolthbrito t home

[johan]: 15:29

yeah

[cody_mcbroom]: 15:29

i control the brito bowl pole i do not it's dependent on this over of the day so when we have a meal plan no matter what is consistent in that meal plan we have more control of the variabilities that allow us to have that precision we need to get to the result so there's reasons why it works really well and then obviously too like people will know i think ople stack habits so for example like i'm big on having a green drink first in the thing in the morning it's not because there's anything special about getting those nutrients in first thing in the morning or like a green drink is special but when i start my day with that it kind of programs me for healthy habits so i think when you wake up and you have your meals prep in containers like you are actually already in that zone in that routine and you're ready to go like you review your meal plan if it's not in tubwares and maybe you cook as the day goes on but you haven't written out like that's a that's a

[johan]: 16:17

yeah

[cody_mcbroom]: 16:17

habit that gets stacked upon throughout the day um and then i would also say that you know there's there's obviously some science to it too where there's some research shows the more often you repeat a meal the less likely you are to overeat and they even do this with highly palatable foods so one of the research tudiewas on mac and cheese so they basically gave

[johan]: 16:36

oh

[cody_mcbroom]: 16:36

people mac and cheese once a week or every single day of the week so it was like but it was five times or maybe was like eight times it was very consistent but it was like okay like for

[johan]: 16:45

yeah

[cody_mcbroom]: 16:45

example eight days in a row or eight weeks in a row once a week and every week if they just did it once a week they consistently over eight because they could eat as much they wanted to and when you separate them by a wee you do't really get bored of it you know five weeks ago eight weeks ago it was one of the two and then on the other one when they had it every day as the days went on they actually started eating unless becase they got used to the food so there is a palitability to foods where you actually get used to it and then it's not as highly palatable anymore which is similar to you know if you're eating whole foods or feting regular the meal plan foods so what i always try to do and what i think works best and what i've seen work best with our clients is a flexible meal plan is what i call it and the reason it's like that is because if i give you a meal plan you don't know the numbers associated with it you like numbers as in couteresmacros you actually don't know why that meal plan works right you're eating

[johan]: 17:37

yeah

[cody_mcbroom]: 17:37

the food on the list and especially if somebody isn't well versed like if i gave you a meal plan you now why it works because it putting you into calory deficit but the everyday person might not know that they might go like and the oats egg whites and blueberries in my breakfast super foods must be helping me loose that you know that's not the case it's a calory deficit so if i go okay we're going

[johan]: 17:57

yeah

[cody_mcbroom]: 17:57

to remove half a cup of oats they're like oh it's like oats bad is it the gluten is it the grains like what's

[johan]: 18:02

yeah

[cody_mcbroom]: 18:03

why you removing that it's like no it's just and calories from you so

[johan]: 18:06

yeah

[cody_mcbroom]: 18:07

i would rather create a flexible meal plan where it's like yes here is like your your ideal day of eating here's a meal plan structure that you can follow you can repeat you can eat every single day it's ideal from a standpoint of its be it's easy to digest whole foods that are going to help you hit your calories on a daily basis and we're insuring we're getting the right amounts and types of carbs around your workout on and so forth right but i'm going to show you how much protein fat and carbs are in each meal why some might be higher than others why you're eating x amount of meals per day and what your daily total is so that when you need a plan b because you can follow the meal plan or you have a trip or you have work meetings or you just don't feel like eating that breakfast any more you know how to switch it you know how to adjust and go i'm just going a eat two or three times today because i want to stake in some wine for dinner like you know how to make thos adjustments and then when you go back to the plan you can you can follow the meal plan it makes life easy you repeat it you get the benefits of a meal plan but you always can fall back on that flexible dieting and i think that goes back to the fact that success for p his body composition lies between flexibility and rigidity it's not either or it's right in the middle

[johan]: 19:11

yea and it comes and goes in seasons too you know like manton and sure like you can wing it a little bit more it's like easier to kind of stick to that within that range

[cody_mcbroom]: 19:20

hm

[johan]: 19:20

in a cut like i don't want you to have a whole bunch of different meals like changing it up all the time and like eating twice and then six times the next day and like you know

[cody_mcbroom]: 19:30

yeah

[johan]: 19:30

like banging one day and then like overly restricting like the next day like let's keep it like as consistent as possible and uh i mean fuldranspurency like you literally told me

[cody_mcbroom]: 19:41

m

[johan]: 19:41

i think this was back in december also got a little too flexible and we didn't adjust anything we just said he let's dial it in dollitin guess what happened wait continued to drop you know

[cody_mcbroom]: 19:52

yep

[johan]: 19:52

so it's just it's

[cody_mcbroom]: 19:55

i've

[johan]: 19:55

just

[cody_mcbroom]: 19:55

seen

[johan]: 19:55

like we even need the reminder you

[cody_mcbroom]: 19:57

yeah

[johan]: 19:57

know

[cody_mcbroom]: 19:57

hundred percent i've seen that happen quite a bit with a lot of people where it's like hey before we adjust to tighten the reins a little bit in obviously

[johan]: 20:05

yeah

[cody_mcbroom]: 20:05

what people listening what you might be thinking and what does do is it could actually just make sure that you're in a deficit and so maybe you weren't in a deficit

[johan]: 20:14

m

[cody_mcbroom]: 20:14

maybe you were maybe the other thing to think about to is usually when people dial it in they might actually improve their food quality as well when we improve

[johan]: 20:22

yep

[cody_mcbroom]: 20:22

our food quality digestion might be better energy might be better we might actually have a higher thermic effective food because unprocessed food are gonna have a higher thermic effect than process foods which just means for those listening the digestion the calories burned through justin absorption of unprocessdfoods is a ittle bit greater which is obvious if it's processed it's partially broken down right but i think it's it's it's so true and it's so powerful of a slight just attitude shift or outlook on your diet that can make such a big difference and then we don't have to pull calories if we don't have to all color

[johan]: 20:55

yeah

[cody_mcbroom]: 20:55

we can can move forward i think we're gonna be good and and like you said at maintenance you can definitely be more flexible because um maintenance is not a dead set number it's a moving target and what that means is that every single day you're going to burn a slightly different amount of calories when you're at maintenance because and how much you walk sleep stress train all that kind of stuff right but also to your body is constantly trying to stay at maintenance you know trying to keep its homeostasis so instead of it being like my maintenance is two thousand it's like eighteen under twenty two hundred and it's kind of moving back and forth right well when you go into a cut you got to get out of that maintenance range so if your maintenance is quote quote two thousand and you make a hundred calory deficit luck because you're still in that range you're probably not gonna lose any weight if you break out of that now that number is more dialed in more accurate because your deficit isn't as much of a range because you got out of that range to go into that deficit therefore when you get into a dephsite it's time to like not only increase the intensity of training and dieting and stuff the deficit but also to increase your intention and your focus your precision because make the most out of that diet period you know

[johan]: 22:05

a per cent you want to make it count you know like you don't want to mess around and maybe be in a deficit maybe not you know

[cody_mcbroom]: 22:12

hm

[johan]: 22:12

like try to cut like fifty catteries hundred excuse me like you want to make sure that it just like it's goin to be effective you know when you go into it tepphisode

[cody_mcbroom]: 22:21

hm

[johan]: 22:22

and i think it's also important to kind of dial things in before even going getting there you know getting to a curt

[cody_mcbroom]: 22:31

hm

[johan]: 22:31

which kind brings me to the next point maybe first dieting like do you think that is kind of like one of the best ways to kind of prepare someone for cut dale things in and and when do you use it in your coaching

[cody_mcbroom]: 22:50

yeah it's i don't know if i would say it's the best way to prepare somebody for a cut i think it could be a tactic used in the preparation for a cut

[johan]: 23:00

m

[cody_mcbroom]: 23:00

we'll take people through primer phase which is really just like i mean a fancy term for maintenance

[johan]: 23:05

emaintotend

[cody_mcbroom]: 23:05

you know me

[johan]: 23:06

like

[cody_mcbroom]: 23:06

yeah exactly

[johan]: 23:06

a yeah

[cody_mcbroom]: 23:08

but it's it's it's an easy way it's a method you know we go through a prime prime phase and progressive phase and a prosper phase and when we have a method and we have three phases it's just really a it's a cool way of explaining in a very simple way to translate purtization to a client so um it's not just to try to create some like edgy thing it's it's it's quite literally what we do and it's like hey this is a way easier way to explain to them but sometimes in going into that primary phase we might need to reverse diet but i think sometimes more often than not and again this depends like who are we talking but her are we taking about jim pop we talking about vanceclintyou now what i mean

[johan]: 23:46

yeah

[cody_mcbroom]: 23:46

but

[johan]: 23:46

of course

[cody_mcbroom]: 23:47

i think that like the reality is this is i'm either reverse dieting somebody of a cut or out of a place of being super lean and so it's not preparation for a cut it's in fact to get them

[johan]: 23:57

yep

[cody_mcbroom]: 23:57

to a healthier place and then once they get there i'm like hey we're not going back into a cut because you were too lean or you lost your mental cycle or you were in it unhealthy place from a bio feedback perspective or you've been trying to build muscle but you're so afraid to get out of a deficit that you never build muscle so we almost like reverse diet them into maintenance or a surplus to finally start seeing gains in the gym um

[johan]: 24:16

yeah

[cody_mcbroom]: 24:16

so reverse diet on person is usually the chronic diet or the person who just dieted maybe took it too far or they got to their goal and now they're like okay i don't want to get fat you know so and this is where we're geting a lot of debates with people and i've been on podcasts with people i'm discussing this but you know science says quote unquote for those listening i'm doing the air quotes science says like

[johan]: 24:41

m

[cody_mcbroom]: 24:41

a slow reversed it is stupid you shouldn't do that because now you're just prolonging those negative bio feedback market switch yeah true to an extent however if we do go slow mentally it's ten times easier than a lot of people and i think that when people talk about science and they're saying like well the research shows this and they're in they're like labcoae talking about research studies i'm out you're coaching real people i'm telling them that this person struggles with the scale this person mentally has an issue with body image in dieting and chronic under eating you cannot reverse them quickly because they're gonna get to the same place no matter what i know that but

[johan]: 25:19

yeah

[cody_mcbroom]: 25:19

the only way that i can get them to consistently adhere and actually get to that place if i take it slow and so i think there's an aspect of like what does science say and then what is coaching applicate and actually require and then there's also the idea of like okay well you know even like after your cut for example we didn't see a ton even even after mine honestly when i just did my photos not too long ago there wasn't like such bad bio feedback marker like need to be worried or like blood work is messed up or like with

[johan]: 25:46

yeah

[cody_mcbroom]: 25:47

females their mentrocycle's gone you know for us it was more like i mean hungry

[johan]: 25:51

just time

[cody_mcbroom]: 25:52

yeah you know

[johan]: 25:53

yeah

[cody_mcbroom]: 25:53

i'm hungry i'm maybe a little tired i could probably train a little hardified food and or if somebody's in a position of like body building it's like hey the sooner

[johan]: 26:04

yeah

[cody_mcbroom]: 26:04

we get to surplus the sooner we can get to growing again of course but for some people it's like man if you get to the end f the cut and you're lean and you're happy with your body composition and you don't feel like ship let's take it slow so that we don't overshoot because your new maintenance is lower than your old maintnance we didn't have to take it so far that you feel deathly sick or anything like that so let's inch it up slowly so that we don't overshoot your maintenance and then put on fat like that's the whole goal right

[johan]: 26:26

yeah

[cody_mcbroom]: 26:27

so there's times

[johan]: 26:27

yeah

[cody_mcbroom]: 26:27

of places where we do still use reversed dieting but we understand that you know whether i take you three months to get there or three weeks you're probably end up at the same place the same maintenance the same body five levels because we don't know where that is or because you psychologically struggle with the idea of gaining weight we might have to go slower

[johan]: 26:44

yeah

[cody_mcbroom]: 26:45

and then there's of course the outliers which it's hard to find this in research but if we just look at research on thermodynamics period we'll see this you know some people are hyperrespondors and it's not because like oh i just needed to eat more to burn more fat was in starvation mode or anything like that is like no you have a hyper responsive metabolism to where when i increase your carbs specifically you just start moving like crazy your neat goes up you're sleeping better you're training harder you're fidgeting more and you have no idea what's going on because it's all subconscious you're burning so many extra calories it's the idea of

[johan]: 27:16

yeah

[cody_mcbroom]: 27:16

energy flux you know and i would say this is ten percent of people it's not a very big amount of people that this happens to but for some people it does and you know those people usually struggle with gaining as well when it's time to gain um so there's like this whole category of reversed dieting and then the other category is more of the gen pop and it's it's it's almost like fake reverse dieting and it sounds funny but

[johan]: 27:38

ah

[cody_mcbroom]: 27:39

it's kind of like fake reverse dating in the sense of you don't need to reverse diet your calories you need to learn how to track accurately because you tell me you're eating twelve hundred calories and you want to lose weight and you have forty pounds to lose i'm telling you there's no way that you're only eating twelve on counters right and if you are it's because you're not training at all and your diet is predominantly fat so maybe they're trying low car they're not very well versed on how to get enough protein the diet which is common that's fine if you're not a professonal nutrition coach i don't expect you to now everything but maybe they're eating too much fat in their diet they're ot really training so you're sedentary you're eating a ton of fats and because your ting to go car or quito and you're not eating enough protein and so you are locality and maybe we do need to reverse your calories up by just increasing protein and adding some strength training in or you're just inaccurately tracking so we have the two different people and the inaccurate tracker goes i'm only eating twelve under colrsi'mlike okay im gonna bump you up to two thousand and they're like oh shit i'm like don't worry you're probably already eating this or you're eating fifteen hundred all week and three thousand of the weekends

[johan]: 28:42

yeah

[cody_mcbroom]: 28:42

but it's it's equating to the same number by the end of the week on average so i'm gonna hold you accountable of tracking on the weekends and staying within your your clerk range or budget and then also i'm going to make sure that you learn how to measure and track along across the week properly so that you avoid overeating throughout the week and you like you don't get in this place of not seeing any results or progress ever you know but um both of those scenarios right like either one i'm actually i mean i'm either preparing you for maintenance and health or i'm preparing you for a diet

[johan]: 29:12

yeah

[cody_mcbroom]: 29:12

but i'm i think the fake reverse eating scenario is actually more common than people realize there's a lot of people who just don't

[johan]: 29:19

yeah

[cody_mcbroom]: 29:19

have the proper education on how to track and how to use macro and so when we reverse diet em in preparation for a diet we're not reversing to improve their metabolism before we go into a depth sit i'm reversed dieting somebody in the kind of trick reverse dieting way but really i'm just i'm increasing your calories to what they actually are i'm adjusting your maros within those calories to be more accurate for where they should be and then i'm gon to educate you on how to measure your food accurately so that you actually stay within those metrics and you know where you're at which is going to lead to better results long term

[johan]: 29:49

yeah and that's that's actually what i mend internals like preparing like not

[cody_mcbroom]: 29:54

hm

[johan]: 29:54

as much to like the metabolism side

[cody_mcbroom]: 29:56

i figured

[johan]: 29:57

but like exactly now what you said like getting them consistent and it's almost as a coach like you're like the magician you know like

[cody_mcbroom]: 30:04

oh

[johan]: 30:04

us like went from twelve from the batteries and i'm losing way to sixteen

[cody_mcbroom]: 30:07

m

[johan]: 30:08

yeah now you're actually consistent

[cody_mcbroom]: 30:09

yeah

[johan]: 30:09

and a literal said this in the last episode i think

[cody_mcbroom]: 30:11

yes

[johan]: 30:13

like that twelve under cattery trying to hit that and i'm banging every now and then

[cody_mcbroom]: 30:18

mhm

[johan]: 30:18

usually ends up being a lot more than consistently hitting that sixteen hundred you know

[cody_mcbroom]: 30:21

yeah and look this

[johan]: 30:24

and

[cody_mcbroom]: 30:24

this this happens to everybody to like even me so like

[johan]: 30:27

yeah

[cody_mcbroom]: 30:28

i'll give a good example of this i he might not have them over there but man there's these pretzels that i can't

[johan]: 30:34

m

[cody_mcbroom]: 30:34

they got to get out of my house i've never been i'm not this way with things but for whatever reason these one pretzels just get me but like right now i've been maintaining my weight for a while now and so i haven't been like too diligent about tracking i know what i'm eating i put my meal so like i'm within range but then like i don't track on saturdays and and i don't track on son is either but i'm more i'm more intentional than intuitive on sundays and then i just kind of sneak things in here and there and i manage them well but like i'm getting ready you know it's going to be spring here soon and i want get aha of the game make sure i'm gonna like i basically did a cut and then i went to maintenance i didn't go into a gaining phase so i stayed relatively lean and i'm gonna get a little peeled for summer and so i'm like okay i need to accurately track my macro like macro you know and i literally had to add like three cups of these

[johan]: 31:20

my

[cody_mcbroom]: 31:20

pretzels every day because thy sit on my counter and i just kind of keep grabbing them and then one day i was like okay i'm going to count the pretzels as i go and i realized i was eating three serving of pretzels because

[johan]: 31:28

m

[cody_mcbroom]: 31:29

are these crispy little pete tins with salt on it and they're due there so great snagmenzero it's like a low fat

[johan]: 31:35

m

[cody_mcbroom]: 31:36

great carve but like man i can't stop point is is like i go okay i could have like set up my no s and been like all right i'm gonna m gonna set up my numbers right now or i could have waited a week which i did and i actually put all those pretzels in and everything i was eating and i literally was eating two to three hundred calories more than i thought so i have created a six hundred calory deficit instead of a three hundred calory deficit you know what i mean and then i would have been hungry bad adherence and so the point is if we don't have accuracy before the deficit begins and that's part of this this phase then the deficit that we create is inaccurate you can't create an

[johan]: 32:09

yep

[cody_mcbroom]: 32:09

accurate diet or deficit from an inaccurate man it's of tracking which is frustrating people because they hire us and they go right let's go diet and we're like okay

[johan]: 32:18

it's

[cody_mcbroom]: 32:19

but

[johan]: 32:19

got when

[cody_mcbroom]: 32:19

first

[johan]: 32:19

i lose weight

[cody_mcbroom]: 32:20

yeah exactly but first we're going to wait one or two weeks an we're goin to get accurate were ongnosee where ou're at we're going actually look at these things and as much as it is frustrating to have to wait on something like that loss because you are paying somebody to lose that now it's going to save you in the long run if we can get this information ahead of time

[johan]: 32:37

yeah i mean at the end of the day what's more important like getting fast results and then like having a shifty experience like risking not being able to stick to it rebounding whatever actually taking care of stuff first getting ready to go into that cut getting your stuff consistent and then having like long term of stuff like long

[cody_mcbroom]: 32:57

hm

[johan]: 32:58

long term results you know like i think that's way more important

[cody_mcbroom]: 33:01

mhmyeam

[johan]: 33:02

but that also plays into getting u to tracking like not everyone is used the tracking that i've run one track you know like some people are barely eating any protein or fruits of vegetables like that's not stuff you want to figure out like while you're in cuts you know

[cody_mcbroom]: 33:18

yeah yeah yeah and and i would say that's the other part of it right is like even for people who are more experienced that that initial primary phase the phase of dieting you do before the diet is is also to just get your habits so for some people it's like hey i want you to get used to weighing in every day and tracking or wing and however many times a lot of clients that we work with wain daily sum it's like three times a week whatever it is when you get used to that want you to get used to checking in every week used to communicate with me used to eating the right amount of fruits and vegetables drinking enough water taking your fish oil like dil in your habit style in you routine and then let's do it because if you try to create new habits while also being in a deficit it's going to be harder ther's no point that

[johan]: 33:58

shit

[cody_mcbroom]: 33:58

yeah

[johan]: 33:59

yeah that being said terms of tracking micro

[cody_mcbroom]: 34:03

oh

[johan]: 34:03

because i've

[cody_mcbroom]: 34:03

m

[johan]: 34:03

heard this one recently quite a bit it's still a little bit of pushed back there you know where people

[cody_mcbroom]: 34:11

yes

[johan]: 34:11

are like you know kind of i wanted i want to try tracking but i heard my my friend didn't like it or they couldn't stick to it or so so few catteries and i don't want to get like eating disorder at do you think about that push back and how would you go about that if someone comes to you and they're like i want to lose fat but i don't want to track

[cody_mcbroom]: 34:31

m so i think that like there's it's kind of like you got to pick your poison you know if i if i looked at anybody was like hey i want to i want to be wealthy i don't want to work though okay

[johan]: 34:46

m

[cody_mcbroom]: 34:47

well then

[johan]: 34:47

i don't want to track my finances

[cody_mcbroom]: 34:49

exactly you're not going to get the result so i think there's like you gotta there's a few things your number one you got to understand that like anybody who gets disordered eating from food and i say disorder eating because that's different than an eating disorder so when we talk about disordered eating we're not necessarily talking about antereccrbolemia or things like that much of which does not stem from any type of diet source that actually stems from thy image and environmental aspects so those around you the way you're treated the way you're raised like things like that influence those things and they usually start at a young age and manifest over time disordered eating is usually comes about from dieting so from doing a bakin competition or doing crash diets and stuff like that now disordered eating is going to be much more likely to happen depending on the personality type so already like whether you go any type of diet tracking maros or palioqido carnivore intevinfasting whatever it may be any type of diet you do if you are the personality type that will go all or nothing remove all friends and social aspects of your life and just plunge forward into this one avenue you are we're likely to get to that point and so i think there's there's a there's an aspect of that like balancing act and some people don't have those skills or they have a personality type that it just they're more likely to fall into that position and i can understand that i definitely have a type a personality of all or nothing and i will work myself into a hole in tern it's my life and i've done it in fitness i've done it with dieting i did it with a competition to get on stage i've done it with work i've done it with a bunch stuff so i get it but it's not macro's per se it's it's the attitude towards maros now you have to pick your poison as well because you have to understand that if you want to lose weight if you want to see successful fat laws you have to create a deficit there's just no way around it it is science is the law of thermo dynamics so you can do so by tracking macro's or you can do so by following a meal plan and not staying away from that you can do so by going palio which removes four categories of food that you can't eat grains dairy lagoons like alcohol you process sugar you just cut these things out which creates a deficit and helps you lose weight but it restrict you from eating those foods you can do intermit fasting which removes partial of the time of day that you eat which creates a deficit you can do carnivore technically you could lose weight carnivore i wouldn't recommend it but you cut out everything except meat you can go quito cut out everything that has carbo like all these things restrict something which restricts calories macro's is beautiful because it just restricts calories which means it doesn't restrict anything else technically now the people who typically fall into the rabbit hole of tracking maros causing them disordered eating are the people who combine these things together they follow macro's but they do so in followed by following a rigid meal plan and never straight away from it they track maros also eliminating dairy and gluten because somebody told him it was bad them and that's what causes this tendency so if you truly do flexible dieting you know that number one you don't have to eat your micro perfectly you just got to be within range number two there's no food that can't fit into your calories because everything has work value and number three it's more about healthy principles than anything else and it's just numbers that give you a line to stay in right and it's not something for the rest of your life typically it's something so that you can get to a place where you understand how to eat intuitively but fat loss doesn't happen intuitively maintenance can happen intuitively so can wait gain because intuitively i want to eat ben and jerrie's and drink beer every day but intentional eating leads to fat loss and it's very difficult to intentionally eat for fat loss in other words intentionally put yourself in a deficit without doing something to restrict and if you restrict just numbers it's way easier because you can choose do i restrict carbsorirestrct fat do i restrict both i restrict certain type of obcstitdoesn't make me feel good like it doesn't digest well and it helps me create defsit awesome but if you for say go with palio you will i would say this is the case with palio quito and even intermit fasting at first it works really well and the reason it works really well is because it creates a deficit but it only creates a deficit so long as you don't know how to eat more food within what you're allowed to eat and what i mean by that is if i go quito for example at first i eliminate a bunch of carbs i start losing weight because i don't really know how to eat kit i'm trying to figure out what tastes good what foods well i'm just like tryin to get some fat in but eventually i stumble upon like the quito bomb babe or whatever the blogger is you know that has a list of recipes

[johan]: 39:23

m

[cody_mcbroom]: 39:24

and then i can eat the recipes

[johan]: 39:25

m

[cody_mcbroom]: 39:25

and eat these keys brownies and quito bacon candy and all these different things and now i put myself on a surplus and i'm like why isn't this quito diet working any more same thing with palio same thing with carnivore same thing with inrminfasting at first it helps but then eventually i realize that i'm just going to stack more food at night because my hunger signals are telling me to and if i think that it's just the fact that i'm not eating breakfast and that time restricted feeding and that's what's causing the fat loss not the calory deficit i'm shooting myself on the foot because eventually your hunger response will lead to you eating more of the food that you are allowed to eat taking you out of the deficit and then not allowing you to lose weight whereas with macro's i just track it and i see my app and it says oh no i'm not in a deist any more i'd better remove that boom i'm goin a deficit i can keep winning right so at the end of the day like i think to me it's like it's more about the personality in any of those those types of dieting can lead to disordered eating it's why you need balance that's why you need flexibility actually it's because you can't be dieting twenty four seven you need times where you're not for the psychological aspects of it and you have to really just understand the science and we try to just educate our clients on that like hey look like is macro counting tedious is measuring your food kind of annoying at times yeah but how bad do you want to lose fat because placing something on a scale and weighing it every one while and then adding it into an app mind you just for the next three to four months of your life to just get to this result i like you don't have to do this forever and eventually you'll learn exactly what a four ounce chicken breast looks like and if it's a little bit over a ittle bit under because your eyeball in it it's not the end of the world's chicken big deal but at first you got to weigh it to be able to eyeball and i think having that conversation on the front end of like hey you said it earlier it like like just take it seriously because it's a small pier of time like really just go all in on the diet right now because if you just take it seriously you build disciple you focus and you you just really get into like how does this system work you will get results way faster and then you can stop doing it way sooner you know like but if you half ask it you're going to be dieting for sick months spinning your wheels to finally get to the result instead of diving for three months with a lot of intention and focus to just be done with it and move on to maintenanc where you can be more intuitive

[johan]: 41:34

sure i think that's exactly how we approach it to and it's it's like let's use

[cody_mcbroom]: 41:39

ye

[johan]: 41:39

it and then move away from it when it's okay now when we can maintenance but not in that deficit you know like following like your natural hunger cues intuitive eating whatever like that's exactly why people gained weight

[cody_mcbroom]: 41:53

hm

[johan]: 41:54

like it's probably not going to work from fat loss and if it does like it's going to be really fucking difficult because you're going to be purposely feeling very hungry which i don't know how intuitive like eating that it kind of is because i don't know i'm not too verse that anyway but like i get the idea it's a good idea you know it's kind of like you know what we're supposed to be doing following your natural hunger cues and stuff but

[cody_mcbroom]: 42:21

well

[johan]: 42:21

the end of the day that's what's causing the issue for

[cody_mcbroom]: 42:24

hundred

[johan]: 42:24

most

[cody_mcbroom]: 42:24

percent well and i think that's where like so intuitive eating was originally created as a structure approach to maintain your weight the problem is that eventually people

[johan]: 42:34

maintain it

[cody_mcbroom]: 42:35

who like look at any influencer who promotes who is really lean and promotes intuitive eating they're either genetically gifted or they were rigidly dieting for body building shows and physique competitions for a long period of time

[johan]: 42:46

my

[cody_mcbroom]: 42:47

and now they eat intuitively because they're already lean they don't need to lose weight they're not trying to build more muscle they're just trying to stay where they're at and that's better for them and then they're telling people hey you can eat intuitively too it's like no i'm sorry they didn't diet for a decade straight learning how to eat intuitively and what's good and what's bad and what mars aren't what aren't right it's the same i see it in the training space too i see a lot of coaches that are like don't do high volume programming because it's struck is you out and you can you can gain with low volume and i'm looking at like you've been training for like a decade two decades three decades you just don't need it any more one because you have the skill of lifting heavy and firing your muscles on a different level neurologically speaking than the beginner does and two you've already built the muscle even trying to gain muscle any more you're just tying to maintain and now if you do high volume not only will you not gain muscle because you reach your potential already you also stretch your body out because you've been doing it for so long and you're older now don't tell that to somebody who's in their twenties or thirties who's never trained before like they do need to progressively increase volume that's what research shows you know so like i think you have to take anybody who is very experienced in dieting or training as an influence or coach if they're making like blanket statements in black and white terms of like you need to do this they're full of ship and i tell people hall the time like one there's

[johan]: 43:59

m

[cody_mcbroom]: 43:59

never one way to do it to they're speaking from where they're at now not from where they were when they were in your position and that's a big red flag you know we speak from where i was when i was trying to lose weight you know what it took me to lose fifty pounds and then finally get in shape and then what it took me to sustain that after i lost it and where is the person that is coming to us that's only been at it for a year or two like what do they need to do it's much different tan what i need

[johan]: 44:23

yeah

[cody_mcbroom]: 44:23

to do today you know so i think that m yeah i mean i could go on and on about that one but i agree i think in general it's like there there's a million ways of skin a cat and it's it's there's never one thing that is or isn't the best you know it's always a mixed bag and i think everybody needs to approach this in a different way and there no one diet that creates disorder there's no one training program that will cause burn out and there's not one training program that will cause the best success there's not one diet plan that will create the best success you know we all need a combination of these things

[johan]: 44:56

yeah it's with taylord

[cody_mcbroom]: 44:59

and and you know what even to add to that like i have i have a client i can think of right now who has an auto immune related third dis function so for her we actually do need to implement some elements of palio some elements of this elimination salt diet because she has an audiomune related issue that will not allow her to be successful or feel good or have functioning thyroid levels with certain foods however if i just stick to she won't lose weight and she has a goal of losing weight so i guess what i got to use that and i got to use macro because the maros and the calories allow me to create the numbers to lead to that success the foods might help me with her thyroid health right because of the auto mune related to ash modo she had so it's like again we combine things

[johan]: 45:40

yeah it is important to like individualize stuff to the actual to the person because like you said there is not like one way to do things and i mean especially

[cody_mcbroom]: 45:51

oh

[johan]: 45:51

these days there's so many conditions that just keep popping up like i b

[cody_mcbroom]: 45:55

hm

[johan]: 45:55

s is a big one i have multiple people with that now and kind of diving deeper into that as well but it's like

[cody_mcbroom]: 46:01

oh

[johan]: 46:02

people try to figure a ship out and then you get these blankets like recommendations i just

[cody_mcbroom]: 46:09

m

[johan]: 46:09

do a little fuckman

[cody_mcbroom]: 46:10

hm

[johan]: 46:11

like that's it there was no okay is this for a period of time try to reintroduce food it's just like okay do this

[cody_mcbroom]: 46:19

yeah

[johan]: 46:19

like

[cody_mcbroom]: 46:21

yep

[johan]: 46:22

and they're still start with the same issues you know no education there there's no like following up like it's hard too i guess but dude like so many people have like different ship going on different

[cody_mcbroom]: 46:35

hm

[johan]: 46:35

goals different stages you brought up a very good point like someone who is just getting started because we we also work with a lot of jempup people they will often go to instagram and see like someone who like super jack

[cody_mcbroom]: 46:52

oh

[johan]: 46:53

look

[cody_mcbroom]: 46:53

yeah

[johan]: 46:53

at them and be like okay that's probably the training program i need to be doing i want to look like that so i got to do exactly what he is doing

[cody_mcbroom]: 47:00

hm

[johan]: 47:00

like no you probably shouldn't

[cody_mcbroom]: 47:06

yeah

[johan]: 47:06

because that dude like you said has been edit for like years and years probably you know

[cody_mcbroom]: 47:12

hm

[johan]: 47:12

and then it's like try my six weeks you know six pack blasts or whatever

[cody_mcbroom]: 47:15

h

[johan]: 47:16

no

[cody_mcbroom]: 47:17

h well you know

[johan]: 47:18

ah

[cody_mcbroom]: 47:18

i even i've told people that many times to where the ill be like how do i and it sounds this sounds weird to say for me personally but like like i'm going for like a similar look you know to you like what like what's the program what what should i do at ball bla and i'm like oh just train for twelve years straight like i've missed maybe like two weeks in the last twelve years literally bro like i've been abnormally consistent because it's just a part of my life i love it like usually when i travel by

[johan]: 47:46

yeah

[cody_mcbroom]: 47:47

train like it's it's just that's just how it is but i say that and then they're like usually i mean that sounds like a dick response like i just know do it for twelve years but like i follow that up with my point is is just be consistent and what i'm doing right now isn't what i've always done like i have principles and methods that i've always abided by progressive overload sitting in like a higher end of like the volume range but not going too high definitely not going low having a little bit of strength training to create that neurological adaptation but mainly body building accessory work i usually follow an upper lower spot that allows me to have more frequency and when i really want to ramp up volume i usually add a fifth or sixth day so it ends up being a push pole legs or like right now it's upper lower upper lower upper so it's three upper days two lower days upper body musculature and i have no like i have no issues with saying i'd much rather train my uperbody than my legs i'll skip like dad don't give a shit like

[johan]: 48:38

same

[cody_mcbroom]: 48:39

i got two of them two of them is enough i don't need three but you know point being is like look at the methods and the principles and then you apply them and the doses necessary for you like that's all it comes down to you know like and this is also why i don't i don't post like my full workout that often i just show like in like a watch my story it will show like bench press and chess support row in this rap range with this tempo whatever but i never say the sometimes don't ven say the wraps because i don't want people to get tied to the weight the wraps of the sets because the volume tensity i'm doing is completely individual to me the exercise or even like the movement pattern push pull like that's the necessary thing now you might not feel good doing a chess support row like it's just not a good movement for you it's a great one for me cool do a sea to cable that feels better like there's certain principles you know same thing with we actually re gonni'mgonna share it probably today on instagram but like i did a real about just dumb exercises for hyper like there's a like there's

[johan]: 49:34

m

[cody_mcbroom]: 49:34

a time where i do something like a single arm like no no back support just like seated press or like a bridge press or like shoulders on a bench hip thrust up and then like alternating these are not good hypertpyaculises i'm working on like thoracic stability right now and like i'm not really carrying like yeah like we get your shoulders a little bit but i'm more focused on your positioning imposture because you've got some mobility or some stability issues same thing with like the bridge with that like i'm focused on trunk stiffness while locomotion which is anti rotation if somebody uses that for perch it's stupid because now i'm like trying to balance and focus all these things like no like get a back support stabilize yourself so you don't got to use your core you don't guys your legs nothing and just overload your shoulders you want to build your shoulders that's how you do it like but if you look on instagram there's all these people doing like all kneeling like holding a cetable here pressing here there's a band point like they do all the stuff and it's like that ship ain't good for hyperchepy that's gonna build your body a plank at the n of your session you'll get the core activation that you need you no you don't got to do all this fancy stuff but it's instagram you know so you got to be careful like people got to be really careful watching that stuff and that's why i think it's important although it's not the sexiest stuff to share like it's important for me that i like constantly post like very transparent authentic like real evidence based information so people can just get ship that is actually on to help them now reached their goals right

[johan]: 50:56

yeah yeah this there's almost ties back to what you said earlier where it's kind of like in the middle you know it's usually that something very extreme it's like the basic stuff that goes even for nutrition too it's like the tqitosandnd those kind of things like that's that's kind of cool to post about you know

[cody_mcbroom]: 51:15

hm

[johan]: 51:16

no one wants to hear that you just shoot fucking vegetables every now and then

[cody_mcbroom]: 51:20

yeah

[johan]: 51:21

drink of water

[cody_mcbroom]: 51:21

oh

[johan]: 51:22

go to bed on time

[cody_mcbroom]: 51:23

yeah

[johan]: 51:23

like

[cody_mcbroom]: 51:23

yeah

[johan]: 51:23

that's the ship like that that's what we talk about like

[cody_mcbroom]: 51:26

hm

[johan]: 51:27

that's not the most exciting stuff you know

[cody_mcbroom]: 51:29

m

[johan]: 51:30

that's

[cody_mcbroom]: 51:30

did

[johan]: 51:30

the same with training

[cody_mcbroom]: 51:31

a dude it's so important tough ha's why like i love one like i do if i write a post and it does really well and i get a bunch o people sharing it and i love it because like like i posted on the other day it was like people who stay here lean year around do the simple ship year around

[johan]: 51:46

yeah

[cody_mcbroom]: 51:46

and a ton of people shared it and it's a lot of trainers and coaches and stuff which i love because then it's like them reminding every day people because you now there's so many everyday people that follow fitness influenc hers are different coaches and stuff if we have people posting that kind of stuff which i try to do every one while and it's literally just like walk sleep eat relatively clean and lift weights and just do it for the next few years look fucking amazing half of coaching is that

[johan]: 52:09

yeah

[cody_mcbroom]: 52:09

an accountability right like i mean really

[johan]: 52:11

yeah

[cody_mcbroom]: 52:12

realistically of course there's advanced situations or there's people who are in like more extreme goals trying to get shredded out i know for us like we like our whole thing has always been we help average people get above average physiques so it's like how do we help every day person down the street just learn how to get lean and stay lean also like he's a dad or she's a mom and a teacher and like whatever it may be like i'm a dad and i'm a business owner and i love driving my daughter out at school or going to her ballet practice or whatever it may be and just being like the most jack dude in the lobby of the ballet

[johan]: 52:46

m

[cody_mcbroom]: 52:46

thing and i see all these like chubby dads and that's what against them but like i feel good about myself my daughter looks at me like super hero it's like that's my dad and that's what i always want to in vision you know for myself in us like that's the mission is like how do we help more average people be above average ordinary people become extraordinary right because like i'm not impressed by somebody who can train a pro athlete i've trained pro athletes their freaks first all their genetic freaks they're extremely gifted and committed and they will do anything i say it doesn't require much like coaching skill i've trained pro athletes in like actual sport i've trained plenty of we wrestlers right some amateur u f c people physique athletes tried actors some of which like lower level i'm not talking like i didn't train brad pitt and shot like that but like lower level actors who are in like combs and stuff as like side rolls and stuff which is still really cool because they're like i have to be shredded like one guy literally had to be threaded for a role is like the easiest thing i'm like al right his is what were on don h's like i'll do it whatever because my job depends on it it's like okay let's get after it you know so

[johan]: 53:51

they just follow along yeah

[cody_mcbroom]: 53:52

exactly so but again that doesn't take as much skill you know it does take science and you got to know your ship but like the skill is when i can make an every day person who has a normal life normal stress is busy schedule kids all that stuff i can get them to get pretty damn lean and stay that way that's an impressive coach

[johan]: 54:12

those are like at least the people we work with as well i feel like that's the people who needed the most you know

[cody_mcbroom]: 54:18

hm hm hundred percent

[johan]: 54:20

and and that's exactly where i'm coaching come like that's why it's important because you need that person to guide you to hold you accountable to objectively make decisions just figure ship out because it's not easy

[cody_mcbroom]: 54:36

yeah

[johan]: 54:36

you know is not easy to be a busy parent and have two jobs and run around all day and then also trying to like lose like three pounds or whatever you know

[cody_mcbroom]: 54:46

hm

[johan]: 54:47

i's a figuring out

[cody_mcbroom]: 54:48

yeah hundred per cent and we tell people that all the time too it's like hey we're not we're not saying it's easy just saying it's possible and we can help you

[johan]: 54:55

yeah

[cody_mcbroom]: 54:56

no

[johan]: 54:57

sure cool was a great episode also want to be respectful for your time and see that we're getting close to the hour where can people find you what do you have coming up s e app by the way real quick

[cody_mcbroom]: 55:13

yeah the app is man that's been a crazy journey um you know we we still we have technically we have an app we removed the ability for people to sign up for it so like we we're not accepting new members in it but we did that primarily just so like people who are currently in it didn't lose progress or metrics that they can keep progressing their training and using the plans while we finish up the next app which will be done this year but it's just i mean it's the ap world is it's a wild place the tech industry it's confusing

[johan]: 55:45

m

[cody_mcbroom]: 55:45

it is there's some snakes in the grass so to speak and unfortunately i got bit by snake and what i mean by that it's like i just got kind of screwed over by some um it just things didn't work out as i was told or as i intended unfortunately so we had to kind of like pull out of the project we were doing and then find new developers and to finish is what we're doing right now so it's been a little bit of a headache but i'm excited for because it's it's such a cool project and it's going to make things just so much better for our current clients our current members the people who have been waiting who want really good programming have the money to afford a coach or have already coach with us and they don't need a full blown one i want coaching more but they need to keep the habits they need to keep the training all those kind of things we have so much in store for that app so i'm excited about it hopefully mid year this year i mean the total time it would take to actually finish the project is just a few months like ten to twelve weeks but people don't realize that it includes like a lot of like the ap store acceptance and the pricing and the

[johan]: 56:47

hm

[cody_mcbroom]: 56:47

testing and all that kind of stuff so we'll see um but i would say by summer at the latest and then of course we got the new facility we've been building so we're gettin and we're still in old one right now but we actually start moving this saturday so just in a few days movies come start moving to gym and then a couple days after that we move all the office stuff so gettin ready to get in there because construction s basically done they're finalizing that over the next couple of days

[johan]: 57:09

or

[cody_mcbroom]: 57:10

that's been a busy project as well which is what has been keeping part of what has been keeping from being able

[johan]: 57:16

yeah

[cody_mcbroom]: 57:16

to do these podcasts has just been so

[johan]: 57:18

m

[cody_mcbroom]: 57:18

busy trying to get all that squared away and then of course just running the business and having a family you know it's just it's there's a lot of moving parts but it's been a blast man so um and for anybody listening you you can find me and updates on all that kind of stuff and what and i try to share as much as possible so people can earn from it as well at cody mc broom on instagram i try to post every day get on my story every day the taylor life podcast is the podcast that we run which is we've been doing two times a week we're on like eight hundred and something episodes and we're going to actually

[johan]: 57:50

yeah

[cody_mcbroom]: 57:50

bump that up and the new studio will be doing three or four a week shorter podcast like thirty to forty minutes but crancanout quite a bit

[johan]: 57:56

m

[cody_mcbroom]: 57:56

and then the website too coach me dot com tons of free blogs guides all that kind of stuff so we pump out a lot of free content just to help people as much as we can before they feel the need to hire somebody but that's where you can find all stuff

[johan]: 58:11

awesome man i'll make sure to drop that down below

[cody_mcbroom]: 58:15

oh

[johan]: 58:15

thanks for your time let's do this again with with christine we can make it happen

[cody_mcbroom]: 58:20

yeah

[johan]: 58:21

one day

[cody_mcbroom]: 58:21

yeah absolutely

[johan]: 58:22

yeah

[cody_mcbroom]: 58:23

man thank you

[johan]: 58:23

de

[cody_mcbroom]: 58:24

thank you for having me on and and yeah we'll do it again with with her and i'll be in the new studio next time which will be exciting so i'll be eager to jump on as many podcasts as i can

[johan]: 58:32

yeah let's do it sounds good man to the listener thank you once again make sure to drapers of five star follow cody we'll talk to you next week with christine again see them

[cody_mcbroom]: 58:51

oh